Everyone knows that any Apple event is always an exciting one. Yesterday was no different.

My brother and his friend had already won a spot in line, so I joined them about an hour before the store opened. Everyone was getting anxious. Cameras were being pointed at our face from every direction. A few passer-byers wondered what all the hype was about. Then, all of a sudden, a loud rawr was heard at the end of the line, and it got louder. As it got louder, a line of moving blue shirts became visible. Over 60 Apple employees ran beside the line and high-fived everyone. Huge smiles, and loud cheering attached. This left us with a feeling of excitement. Less than ten minutes passed before this happened again, only, they came running from the opposite side.

It hit five o’clock, and the line started to move. Within 10 minutes, it was our turn. The security guard let us go, and we walked through the entrance. The employees graced us with loud cheering and clapping. A white box was handed to each of us, which contained a t-shirt, sporting a hockey stick with iPod headphones hanging off of it - like so.

With the box in-hand, we walked through the store. A giant line of about 30 employees stood there, high-fiving any and everyone that walked by. I must have touched hands with at least 25 employees before I got to the glass stairs that lead to the second floor. After snapping a few pictures, I went upstairs, only to find even more employees, cheering even louder. The place was packed, people filming, taking pictures, high-fiving, yelling, chanting, ect. The mood and energy of the place was great, and was unlike anything I’ve seen.

Now that Apple opened up a store in downtown Montreal - a flagship store non-the-less - all the apple resellers in town are pretty much screwed, as the the staff at the resellers are always rude and unhelpful, whereas the Apple store employees are always a treat to deal with.

In conclusion, I was impressed with the energy of everyone there, and it was great fun! If you ever have a chance to check out an Apple store grand opening, you should really consider going.

Click here to see some pictures.

Share This